Your creative assets are the finish–not the starting line.
how it works
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how it works 〰️
“The job of a creative director is to develop, oversee, and unite all creative efforts to deliver a powerful and cohesive brand.”
PHASE 1: This is first approached by determining your BIG WHY. This is your most quintessential purpose. It drives every single choice your business makes. With this, we create or reevaluate your mission / vision / values. These 3 pillars yield the "essence" of your brand. With a clear vision, market research, and careful planning, we design your Identity (and yes–this is more than just designing your logo and brand colors).
PHASE 2:With a cohesive identity, we can design HOW you behave. Your identity will be positioned within a competitive market analysis. This helps us distinguish the way you both fit in and stand out. How much competition is there for your brand? Who is your target audience? Brands sell products–not the other way around. How is your brand unique?
PHASE 3: Creative Direction aligns your Identity with your Position to create a singular cohesive brand experience across all creative assets. This encompasses everything from your logo & type kits to your photography, copywriting voice, and marketing efforts. Solid Creative Direction is at the core of every iconic brand you love. Is it at the core of yours?