If an epic brand is your target–Creative Direction is the arrow. A solid creative director will conceptualize, oversee, and guide all branding efforts (photography, design, voice, social, positioning, etc) to ensure the creative assets are driving your brand forward in a powerful way.

Everything with your name on it must be seamlessly curated to be on brand–and I mean absolutely everything.

Does your brand both fit in and stand out? What does market research say? Who is your target audience? Why that typeface? Is that backdrop on brand? Is that asset undeniably your brand?